ACTIVE
shampoo bottle
ACTIVE is a leading personal care brand known for its top-selling hair shampoos, body washes, and liquid hand washes. Established in 2008, ACTIVE has consistently delivered high-quality products to its customers.
To expand into the international market, ACTIVE embarked on the design of a new collection of shampoo bottles, introducing innovative packaging for hair shampoo, body wash, and sport body wash. This new line also featured enhanced formulas for improved performance.
As part of a two-person team, we redefined ACTIVE’s personal care packaging by developing a fresh, modern look that reflects the brand’s energetic personality. Our design incorporates bold colors, sleek typography, and custom graphics to distinguish ACTIVE in the competitive personal care market and attract a wider global audience.
My Role
I was responsible for designing the new bottle, guiding the graphic designer on label creation, and producing 3D models, renders, and mockups. I collaborated closely with the engineering team and mold makers, using blow molding for the bottle and injection molding for the cap to bring the concept to life while ensuring it met the brand's quality standards.
The new collection of hair shampoo was successfully launched in 2023.
Role
Lead Industrial Designer
Phases
Research, Concept Development, Design Development, 3D Modeling, Visualization, Prototyping, Batch Production
Credits
Nazanin Iravani | Design Director
Pegah Asgarkhani | Graphic Designer
Engineering Team | ACTIVE
Mold Makers | ACTIVE
Links
ACTIVE Website
ACTIVE
Brand characteristics
Leveraging human characteristics ,Active soft behaves as an welldressed girl who walks and talks in a way that reflect undeniable feminity.
Active soft could be so serious and tough in difficult circumstances. Although this brand has a vast scene of sincere, in public, she knows how to act in a chic and elegant manner.
